It Started as a Scientific Question, Not a Business Idea

It started as a scientific question, not a business idea. In this new episode of the Podržimo održivo podcast, host Nikola Noršić speaks with Lubomila Jordanova, founder of Plan A, one of the first global corporate carbon accounting and decarbonisation software platforms, about the journey from climate science and curiosity to building a real business.

Plan A began with a simple question: is there a connection between major natural disasters and the economic damage they leave behind? From that starting point, Lubomila worked with climate scientists, built a research team and developed the technology that would eventually become Plan A. In our conversation, we explore what it takes to turn a complex environmental problem into a product that businesses need.

Why is climate tech funded differently from AI and traditional SaaS? Does venture capital have a structural problem when it comes to financing climate solutions? And are we sometimes too focused on ambitious „moonshot“ ideas when there are already countless real-world problems waiting to be solved?