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Otvoren / OpenEquity

VeeMee

VeeMee

HR

Od transparentnosti hrane do nultog otpada.

EN

From Food Transparency to Zero Waste.

Tražena investicija / Funding request500.000 € – 750.000 €
120.000 € prikupljeno / raised16%
Vrsta ulaganja / Investment type
Equity
Valuacija / Valuation
Na upit / On request
Cijena udjela / Share price
—
Faza / Stage
Scale-up
Lokacija / Location
Zagreb, Hrvatska / Croatia
TRL
—
Kontakt / Contact ↗Web-stranica / Website ↗
01

Sažetak projekta
Project overview

VeeMee
HR

VeeMee je food-tech poduzeće koje gradi transparentan, održiv i kružni prehrambeni sustav kroz digitalnu sljedivost, pametnu logistiku i inovativna prehrambena rješenja.

EN

VeeMee is a food-tech company building a transparent, sustainable and circular food system through digital traceability, smart logistics and innovative food solutions.

Status projekta / Project status
HR

VeeMee je operativni food-tech startup s uspostavljenim rješenjima za digitalnu sljedivost i pametnu logistiku te tržnicom koja povezuje proizvođače, proizvode i kupce. Ulazi u fazu rasta usmjerenu na skaliranje tržnice, širenje poljoprivredne proizvodnje te razvoj i komercijalizaciju novih održivih prehrambenih i biorazgradivih proizvoda.

EN

VeeMee is an operational food-tech startup with established digital traceability and smart logistics solutions, complemented by a marketplace that connects producers, products and customers. The company is entering its next growth phase, focused on scaling the marketplace, expanding agricultural production, and developing and commercialising new sustainable food and biodegradable products.

Video / Project filmVeeMee
02

Izdvojene informacije

Highlights

  1. 01
    HR
    Digitalno označeni i sljedivi proizvodi
    EN
    Products digitally labelled and traceable
  2. 02
    HR
    Hrana spašena od otpada
    EN
    Food saved from waste
  3. 03
    HR
    Korisnici platforme
    EN
    Platform users
  4. 04
    HR
    Integrirani ekosustav sljedivosti, pametne logistike i tržnice hrane
    EN
    Integrated traceability, smart logistics and food marketplace ecosystem
  5. 05
    HR
    Kružni portfelj organske hrane, zero-waste rješenja i biorazgradivi proizvodi
    EN
    Circular portfolio: organic food, zero-waste solutions and biodegradable products
  6. 06
    HR
    Investicijska runda za rast proizvodnje, tržnice i međunarodnog poslovanja
    EN
    Investment round to scale production, marketplace and international growth
03

Glavni indikatori

Key indicators

  • Equity
    Vrsta investicijeInvestment type
  • €500.000–€750.000
    Tražena investicijaFunding request
  • TBD
    ValuacijaValuation
  • Operativna faza / rast i skaliranjeOperational / Growth and Scaling
  • €360.000
    Projicirani prihod 2026.Projected revenue 2026
  • €410.000
    Projicirani prihod 2027.Projected revenue 2027
  • €460.000
    Projicirani prihod 2028.Projected revenue 2028
04

Problem

Problem

HR
Lanci opskrbe hranom i dalje su fragmentirani, s ograničenom transparentnošću, neučinkovitom distribucijom i znatnim količinama otpada od hrane. Proizvođači se također suočavaju s otežanim pristupom kupcima i održivim kanalima prodaje.
EN
Food supply chains remain fragmented, with limited transparency, inefficient distribution and significant food waste. Producers also face challenges in accessing customers and sustainable routes to market.
05

Rješenje

Solution

HR
VeeMee u jedinstveni ekosustav povezuje digitalnu sljedivost hrane, pametnu logistiku, tržnicu i održivu proizvodnju hrane. Povezuje proizvođače, trgovce i potrošače te razvija organske, biljne, zero-waste i biorazgradive proizvode.
EN
VeeMee integrates digital food traceability, smart logistics, a marketplace and sustainable food production into one ecosystem. We connect producers, retailers and consumers while developing organic, plant-based, zero-waste and biodegradable products.
06

Prijedlog održive vrijednosti

Sustainable Value Proposition

HR
VeeMee primjenjuje načela kružnoga gospodarstva duž cijelog lanca vrijednosti hrane, povezujući sljedivost, smanjenje otpada, organsku proizvodnju i razvoj održivih proizvoda. Rješenja su omogućila sljedivost više od 100.000 tona proizvoda i pomogla spasiti više od 5.000 tona hrane od otpada.
EN
VeeMee applies circular economy principles across the food value chain, combining traceability, waste reduction, organic production and sustainable product development. Our solutions have enabled the traceability of 100,000+ tonnes of products and helped save 5,000+ tonnes of food from waste.
07

Tržište i rast

Market and Growth

HR
VeeMee djeluje na sjecištu food-techa, održive poljoprivrede, e-trgovine i kružnoga gospodarstva. Rast će se ostvarivati skaliranjem tržnice, organske proizvodnje i novih održivih proizvoda, razvojem partnerstava s trgovcima te širenjem na regionalna i međunarodna tržišta.
EN
VeeMee operates at the intersection of food-tech, sustainable agriculture, e-commerce and circular economy. Growth will come from scaling the marketplace, organic production, new sustainable products, retail partnerships and expansion into regional and international markets.
08

Poslovni model

Business Model

HR
Diverzificirani B2B i B2C model spaja prodaju proizvoda, prihode od tržnice te usluge digitalne sljedivosti i pametne logistike. VeeMee surađuje i s trgovačkim centrima i maloprodajnim partnerima, stvarajući dodatne kanale distribucije i komercijalizacije.
EN
Diversified B2B and B2C model combining product sales, marketplace revenues, digital traceability and smart logistics services. VeeMee also works with shopping centres and retail partners, creating additional distribution and commercialization channels.
09

Ključne točke provedbe

Implementation timeline

2026
HR

Investicija i širenje

Proširenje organske proizvodnje, tržnice i novih proizvoda.
EN

Investment and expansion

Expansion of organic production, marketplace and new products.
2027
HR

Skaliranje poslovanja

Skaliranje proizvodnje, maloprodajne i B2B distribucije te rada tržnice.
EN

Scale operations

Scale production, retail/B2B distribution and marketplace operations.
2028
HR

Međunarodno širenje

Međunarodno širenje i daljnji rast portfelja.
EN

International expansion

International expansion and further portfolio growth.
10

Konkurencija

Competition

HR
Tržište uključuje specijalizirane platforme za sljedivost, tržnice hrane i proizvođače održive hrane. VeeMee se razlikuje integriranjem sljedivosti, tržnice, logistike, održive proizvodnje i kružnih rješenja u jedan ekosustav.
EN
The market includes specialized traceability platforms, food marketplaces and sustainable food producers. VeeMee differentiates itself by integrating traceability, marketplace, logistics, sustainable production and circular solutions within one ecosystem.
11

Korištenje investicije

Use of Funds

HR
VeeMee prikuplja 500.000–750.000 eura za proširenje organske poljoprivrede i proizvodnih kapaciteta, razvoj i komercijalizaciju novih održivih proizvoda, skaliranje tržnice i tehnologije te ubrzanje prodaje i širenja tržišta.
EN
Raising €500,000–€750,000 to expand organic agriculture and production capacity, develop and commercialize new sustainable products, scale the marketplace and technology, and accelerate sales and market expansion.
12

Investitori i financiranje

Investors and Funding

HR
Vlasnička investicijska runda iznosi 500.000–750.000 eura. Valuacija i uvjeti ulaganja tek se trebaju utvrditi i otvoreni su za razgovor sa strateškim i financijskim investitorima.
EN
Equity investment round: €500,000–€750,000. Valuation and investment terms: TBD / open to discussion with strategic and financial investors.
13

Klijenti

Customers

HR
Proizvođači hrane, trgovci, distributeri, HoReCa, trgovački centri i krajnji potrošači kroz B2B i B2C kanale.
EN
Food producers, retailers, distributors, HoReCa, shopping centres and end consumers across B2B and B2C channels.
14

Ključni partneri

Key Partners

HR
Poljoprivredni proizvođači, trgovci, trgovački centri, distributeri, logističke tvrtke, tehnološki partneri i organizacije usmjerene na održivost.
EN
Agricultural producers, retailers, shopping centres, distributors, logistics providers, technology partners and sustainability-focused organizations.
15

Nagrade

Awards

HR
Informacije će biti naknadno objavljene.
EN
To be confirmed.
16

Intelektualno vlasništvo

Intellectual Property

HR
Naziv i žig VeeMee pravno su zaštićeni. VeeMee je razvio i vlastiti know-how i digitalna rješenja za sljedivost hrane, rad tržnice i upravljanje lancem opskrbe.
EN
The VeeMee name and trademark are legally protected. VeeMee has also developed proprietary know-how and digital solutions supporting food traceability, marketplace operations and supply-chain management.
17

Tim

Team

Founder - CEO
HR

Marko Kozjak

Osnivač i direktor VeeMeeja s bogatim iskustvom u prehrambenom i poljoprivrednom sektoru, uključujući nabavu, prodaju, proizvodnju i razvoj lanca opskrbe. Pokrenuo je koncept VeeMee 2014. te od 2017. vodi razvoj poduzeća i platforme za sljedivost hrane.
EN

Marko Kozjak

Founder and CEO of VeeMee, with extensive experience in the food and agricultural sector, including procurement, sales, production and supply-chain development. He initiated the VeeMee concept in 2014 and led the development of the company and its food traceability platform from 2017 onwards.
Project Developer
HR

Mihael Kvorka

Sudjeluje u razvoju i širenju platforme, tržnice i mreže proizvođača. Radi na uključivanju i podršci poljoprivrednim proizvođačima, razvoju tržišnih prilika te digitalnom i komercijalnom rastu VeeMeeja.
EN

Mihael Kvorka

Project Developer at VeeMee, involved in the development and expansion of the VeeMee platform, marketplace and producer network. His work includes onboarding and supporting agricultural producers, developing market opportunities and contributing to VeeMee’s digital and commercial growth.
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